The Founders Tee is here
Starting with a shirt.
Building toward a cleaner ocean.
Second Tide is a Jacksonville-based startup raising awareness about ghost gear — abandoned, lost, or discarded fishing gear in the ocean.
We have not funded cleanups, removed ghost gear, or confirmed cleanup partners yet. The Founders Tee is the first step.
Why this matters
640,000 tons of ghost gear enters the ocean every year. Almost nobody is talking about it.
Abandoned fishing nets and ropes don't stop fishing when they're lost. They keep drifting, trapping marine life, and breaking down into microplastics for decades. The fishing industry calls it ghost gear. It accounts for roughly 10% of all ocean plastic and it's one of the most underreported environmental problems on the planet.
Second Tide exists to raise awareness around ghost gear while building toward a future circular model for recovered materials. We are at the start of that journey: the Founders Tee helps fund the next steps of the startup, including future shirt batches, samples, research, and partnership-building.
The collection
The Founders Tee
The vision
What Second Tide
is building toward...
This is the long-term direction, not where we are today. The Founders Tee helps fund the early steps: shirts, samples, research, and future partnership-building.
The goal is to connect with organizations already working on ghost gear recovery and understand what responsible sourcing could look like.
Second Tide wants to explore whether recovered nets, rope, and other fishing gear can be sorted, cleaned, and reused safely.
Future ideas could include travel gear, surf gear, accessories, or other useful products made with recovered materials.
The long-term vision is a system where recovered gear can become useful products instead of remaining waste.
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