Impact Tracker

Every number starts at zero. Here's what we're working toward.

Live numbers

This is Day 1. Watch it grow.

We're committed to being transparent about our impact, the real numbers updated as they change. Right now they're at zero. That's honest. Every Founders Tee sold moves these numbers forward.

70
Tees sold, so far
Every shirt directly funds the next phase of Second Tide — partnerships, supply chain, and infrastructure.
0
Cleanup partners, building toward
Formal partnerships with coastal cleanup organizations who collect ghost gear from beaches and ocean floors.
0
Lbs of gear removed, not yet
Ghost gear recovered through our partner organizations and diverted from landfill into our supply chain.
0
Cleanups funded, soon
Beach and ocean cleanups directly funded by Second Tide revenue.

The milestones

What we're working toward, and the order we're working in.

Impact doesn't happen all at once. Here's exactly how Second Tide builds toward its mission, step by step.

01
Launch the Founders Tee
Fund the startup through the first product drop. Build the community of people who care about ghost gear.
In progress
02
First direct cleanup donation
Donate a portion of Founders Tee revenue directly to fund a beach or ocean cleanup event.
Upcoming
03
Secure first cleanup partnership
Formalize a relationship with a coastal cleanup organization to begin sourcing recovered ghost gear.
Upcoming
04
Partner with a manufacturer
Find and establish a relationship with a manufacturer capable of processing recovered ghost gear into usable material for our products.
Future
05
Launch first reclaimed product
Release the first product made from recovered ghost gear material. Travel gear and accessories built from what we pull out of the ocean.
Future
06
Launch the take-back program
Close the loop. Every product that reaches end of life comes back. Material re-enters the cycle. Nothing gets thrown away.
Future

Every number starts with one.

The Founders Tee is how these numbers start moving. Be part of it from Day 1.

Shop the Founders Tee →